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The world’s most exciting
culture change and engagement tool.

Cultr is an award-winning solution for engaging employees and
co-creating company culture. Cultr is used by leading companies
to turn principles and plans into massive action.

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Only 12% of leaders think they are successfully driving culture and engagement. Less than half of transformations succeed. Cultr is for leaders looking for new, engaging and more scalable ways to transform their organisations. Cultr is for organisations who want to drive change as bottom-up movements, and get their whole organisation to walk the talk.

Cultr App screenshot on smartphone

Our ready-to-use module to engage employees
working from home is out!

Cultr app on smartphone

In short, Cultr activates people and leaders in organisations by using peer-to-peer social nudging. Providing challenges and mini-missions, it nudges people to action and creates an authentic view of the workplace culture and people’s real actions manifesting it. Cultr can be customized for any objective, and can be used for short events, to energize existing change projects, or as an ongoing culture platform.

What makes Cultr different?

Cultr assumes that change and implementation is best managed as a social movement. Cultr relies on nudging and social influence, rather than traditional top-down implementation. Cultr is not primarily a survey tool, it focuses more on making company culture and employee engagement happen. It creates immediate massive action, visually proven by everyone.

Is Cultr for you?

Is your toolset missing an exciting and scalable way of engaging employees and making desired culture come alive? Is the way you work with culture, in itself a good example of the culture you strive for? Do you need new ways to successfully drive a culture that your people are openly proud of? If yes, then Cultr is for you.

What kind of culture change?

Cultr works for all companies and organisations who seek to boost certain behaviors. Your goals could be implementation of new values, breaking down silos, digital transformation, post-merge, or keeping engagement intact during difficult times. Cultr can be customized for any objective, and can be used for short events, to energize existing change projects, or as an ongoing culture platform.

Cultr functions on the assumption that learning from examples of other people’s behaviour is a major and likely dominant mechanism of behaviour change in humans. Meaning that productivity and other behaviours are contagious.

The benefits of using Cultr:


Cultr see voluntary engagement levels of up to 90% because it is fun, social and slightly gamified. It engages people at all levels in the organisation, making action visible so that everyone can see real efforts of change.


The view that culture change is difficult and slow stops many leaders from taking any action. Cultr changes that. It is quick to set up and produces visible results from the first day. Building momentum makes them lasting.


Cultr works great for large and remote organisations, who can’t put everyone in classrooms. Cultr can run in parts of or in the whole organisation, and can shift in intensity over time, or support multiple transformation goals.


Contact us today to get a demo of Cultr for your organization. Just fill out the form and we'll get back to you quickly.

If you have other questions you can contact us on




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Cultr Brussels Office

Avenue Brugmann 41, 1060 Brussels,